Brief: Making it Cool

Create a digital concept for an Instagram campaign that aims to take a discount/budget brand and

make them cool.

You will be assigned one of the following brands:

Iceland, Poundland, Argos, Sports Direct, Peacocks, Wilko, Maplin, Big Yellow Storage, Wetherspoons or Gumtree

Your final campaign must consist of at least 9 images and 1 video that are linked by a concept and

consistent art direction.


The images can be illustrative, photographic and can include text. 

(Done in 2 weeks, instagram campaign shot and edited in 1 day)

  • The Dots
  • Instagram
  • Linked In
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