Brief: Making it Cool
Create a digital concept for an Instagram campaign that aims to take a discount/budget brand and
make them cool.
You will be assigned one of the following brands:
Iceland, Poundland, Argos, Sports Direct, Peacocks, Wilko, Maplin, Big Yellow Storage, Wetherspoons or Gumtree
Your final campaign must consist of at least 9 images and 1 video that are linked by a concept and
consistent art direction.
The images can be illustrative, photographic and can include text.
(Done in 2 weeks, instagram campaign shot and edited in 1 day)